COWBOY - ELECTRIC BIKE
BRANDING
WEBSITE DEVELOPMENT
PRODUCT STORYTELLING
SITE OF THE DAY - AWWWARDS
BEST UI DESIGN AWARD
8 WEEKS
FIGMA
WEBFLOW
ADOBE PHOTOSHOP
CINEMA 4D
THE PROBLEM
Cowboy Had The Product, Technology, And Urban Appeal Expected From A Modern Mobility Brand. What It Lacked Was A Digital Experience That Made The Ride Feel Immediate.
IN A CATEGORY BUILT ON SPEED AND FREEDOM, THE BRAND WAS PRESENTING MOBILITY AS A FEATURE LIST RATHER THAN A FEELING.
THE APPROACH
We Combined Product Strategy, Motion Direction, And Digital Storytelling To Create A Faster, Sharper Position For Cowboy.
A REFINED WEBSITE SYSTEM BROUGHT THE PRODUCT TO LIFE WITH CLARITY, ENERGY, AND A STRONGER SENSE OF MOVEMENT.
URBAN RIDERS DO NOT SIMPLY BUY A BIKE. THEY BUY A CLEANER WAY TO MOVE THROUGH THE CITY.
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DROP-OFF ON PRODUCT PAGE
OUR TASK WAS TO MAKE THAT FEELING CLEAR FOR COWBOY, THEN EXPRESS IT ACROSS EVERY MESSAGE, MOTION, AND PRODUCT TOUCHPOINT.
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TEST-RIDE CONVERSION
Gallery
A Closer Look At The Details That Made Movement Feel Effortless.
EVERY FRAME REFLECTS THE SPEED, CONTROL, AND EMOTION BEHIND THE COWBOY EXPERIENCE.
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